With John Connell (Sydney University), Gordon Waitt (Wollongong University), Jim Walmsley (UNE) and Andrew Gorman-Murray (UWS) I led Australia’s largest investigation on the contributions of festivals to social and economic life in rural and regional communities (ARC Discovery Grant 2005-2009; http://festivalsproject.uow.edu.au/index.html). The research involved the participation of over 400 festivals and spawned many books and articles spanning economic geography, history, rural sociology, cultural and gender studies. My collaboration with John Connell on this project continues. Our latest book stems from our work over a decade with the iconic Parkes Elvis Festival. Published by NewSouth, Outback Elvis is to be launched in January 2017.